Brand DNA Prompt Template

The Ultimate System for Consistent AI-Generated Brand Assets in 2026

Page 1: Brand Foundation

Brand Identity Core

Brand Name:

Industry/Category:

Brand Personality (3-5 adjectives):

These words will anchor your visual style

Visual Style DNA

Primary Color Palette:

Art Style/Movement:

Reference Artists/Brands (optional):

This helps AI understand your aesthetic direction

Page 2: Technical Parameters

Core Visual Settings

Lighting Style:

Camera Angle/POV:

Composition Style:

Consistency Anchors (Midjourney Specific)

Style Reference Code (--sref):

Upload your best image to Midjourney, then use its URL here

Character Reference (--cref) for mascots/people:

Stylization Level (--s):

Page 3: Your Master Brand Prompt

Generated Prompt Template

Usage Instructions

How to use this template:

1. Copy your Master Brand Prompt above
2. Add your specific subject at the beginning (e.g., "A product mockup of...", "A social media banner featuring...")
3. Paste into Midjourney, DALL-E, or your AI tool of choice
4. Generate 10+ variations and save your favorites
5. Use those images' URLs as --sref for future consistency

Pro Tip: Save this prompt as a custom GPT instruction or Claude Project so you never lose it.

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3 Real-World Examples

Example 1: SaaS Brand - "CloudSync Pro"

[Your subject here], brand identity for CloudSync Pro, a enterprise cloud collaboration platform, personality: trustworthy, efficient, modern, professional. Visual style: minimalist geometric, primary colors deep navy (#1e3a8a) and electric blue (#3b82f6) with white, inspired by Stripe's clean gradients and Notion's spatial design. Soft diffused lighting, straight on eye level camera angle, centered composition with generous negative space. Style: clean corporate, swiss modernism influence. --s 100 --ar 16:9 --v 6

Example 2: Fashion Brand - "Luna Apparel"

[Your subject here], brand identity for Luna Apparel, sustainable women's fashion brand, personality: ethereal, organic, elegant, conscious, warm. Visual style: hand-drawn illustration with botanical elements, color palette sage green (#87A96B), cream (#F5F5DC), terracotta (#E07A5F), inspired by Reformation's natural aesthetic. Golden hour lighting, slightly elevated 15 degree angle, rule of thirds composition. Art style: contemporary botanical illustration mixed with fashion photography. --s 250 --ar 4:5 --v 6

Example 3: Gaming - "DragonForge Studios"

[Your subject here], brand identity for DragonForge Studios, epic mobile fantasy RPG developer, personality: legendary, intense, immersive, powerful, cinematic. Visual style: 3D render with dramatic lighting, primary colors deep crimson (#DC143C), molten gold (#FFD700), obsidian black, inspired by Blizzard's cinematic style and FromSoftware's dark fantasy. Dramatic side lighting with volumetric fog, low angle hero shot, symmetrical balance. Art style: dark fantasy realism, cinematic game art. --s 500 --ar 16:9 --v 6

How to Use This Template

Step 1: Fill Out Your Brand Foundation

Start with Page 1. Be specific with your brand personality adjectives - these are the anchors that keep your AI generations on-brand. "Professional" and "minimalist" will give you very different results than "playful" and "maximalist."

Step 2: Define Technical Parameters

Page 2 is where consistency happens. The lighting and camera angle choices dramatically affect the "feel" of your brand. A low-angle hero shot feels aspirational; eye-level feels honest and direct. Test both and see what matches your brand DNA.

Step 3: Generate and Iterate

Use your Master Prompt from Page 3 as your base. Generate at least 20 images in your first session. Pick your top 3 favorites, then use their URLs as --sref in future prompts. This creates a feedback loop that makes each generation more "on-brand" than the last.

Pro Tips for 2026

• For Midjourney v7: The --sref parameter is now mandatory for professional work. Always use it after your first batch.

• For character consistency: Use --cref with --cw 100 (character weight) to lock in your mascot or spokesperson.

• For video (Sora/Runway): Adapt this template by adding "cinematic camera movement" and "consistent lighting throughout sequence."

• For UI generation: Add "clean interface, no text overlays, component-based design" to keep assets Figma-ready.